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AboutMount Heng, an outstanding representative of the splendid mountains and rivers of China, a symbol of national prosperity, a totem of national spirit, an important geographical indication of the country, and holds the status of a national mountain.More
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CultureHengshan has been a famous scenic spot and important birthplace of Taoism in northern China since ancient times. Carrying the symbols of Chinese civilization, it has nurtured profound regional culture and folk customs.More
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Tourist GuideUnderstand relevant information about the scenic area and enjoy a better travel experience.More
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Surrounding activitiesThe ancient city of Hunyuan at the foot of Mount Heng in Beiyue has a long history, rich cultural heritage, beautiful scenery, and a convergence of agriculture, commerce, and animal husbandry. It has nurtured a unique regional culture and is renowned for its fine wine and delicious food.More
Oriental Gem Represents the World | Hanging Temple's Interaction and Collaboration with Internationally Renowned Brand Louis Vuitton Attracts Global Attention
Publish Time:
2025-07-10 09:25
Source:
Recently, Hunyuan has continued to excel in the field of cultural and tourism promotion. The Hanging Temple's interaction with the internationally renowned brand Louis Vuitton has successfully attracted global attention, becoming a hot topic on social media platforms such as Xiaohongshu and Douyin. This creative collaboration not only uses stunning visuals and the reach of top platforms to give a new interpretation and widespread dissemination of the beauty of the Hanging Temple in a global high-end context, but also successfully leveraged the attention and yearning of fashion, art, and luxury consumer groups towards Hunyuan, injecting strong impetus into the improvement of Hunyuan's cultural tourism brand image and the creation of an internationally renowned cultural tourism destination.
Louis Vuitton's new travel advertisement special, taking the landscape of China as its theme, interprets the poetic philosophy of travel; measuring the latitude and longitude of the world from a bird's-eye view, and observing the subtle secrets of the scenic spots through travel luggage. This travel advertisement special uses its lens language to build a bridge for cultural dialogue. The Hanging Temple becomes one of the secret realms of this journey. In the video, several LV hard cases and travel bags are placed among the pavilions and towers of the Hanging Temple, with Hengshan Mountain's Golden Dragon Gorge on the west side in the distance. Cuiping Peak The cliffs create a scene blending high-end leather luggage with the pristine environment, like a traveler searching for the meaning and truth of travel.
Through a dream collaboration with the world's top fashion brands, the Hanging Temple has been given a new visual language and emotional connotation—it is not only a scenic spot, but also a source of artistic inspiration, a backdrop for a high-end lifestyle, and an example of the integration of nature and humanity, successfully creating a more modern, artistic, and international image.
Built on precarious cliffs, overlooking a deep valley, from afar it resembles an exquisite relief, looming in the clouds; up close, it's like an intricately detailed paper-cut screen, filled with the poetic charm of the East. To ascend is to proceed cautiously, as if facing an abyss, walking on thin ice... Built over 1500 years ago, the Hanging Temple is Hengshan Mountain 's number one scenic spot, ranking among the world's ten most perilous buildings for its legendary architectural art and stunning charm.
Built in the late Northern Wei Dynasty, the Hanging Temple, as the earliest and best-preserved extant group of wooden cliff-face buildings in China, is about 60 meters above the ground, equivalent to a 20-story building. Behind it is a near 90-degree cliff, pushing ancient Chinese architectural art to its peak. Its architectural features can be summarized in three words: "unique," "hanging," and "skillful." Ming Dynasty geographer, traveler, and writer Xu Xiake, upon visiting, praised the Hanging Temple as a "great sight of the world." Tang Dynasty poet Li Bai inscribed the words "magnificent" on the Hanging Temple. The Hanging Temple has become a "traffic password" for holiday tourism.
This is not the first time Hunyuan has become a viral sensation. Last year, the globally popular Chinese game "Black Myth: Wukong," with its highly realistic portrayal of ancient Chinese architecture—ancient temples, archways, grottoes, and treasure halls—went viral along with the game, successfully attracting public attention and causing a surge in tourism to the filming locations. Many cultural and tourism enthusiasts embarked on a "check-in" journey to these locations, among which Hunyuan's Hanging Temple and Yong'an Temple were the most representative filming locations, quickly becoming viral sensations and topping the cultural and tourism hot searches. Yu Minhong, founder of New Oriental, and Dong Yuhui, a broadcaster for Oriental Selection, also visited Hengshan Mountain and the Hanging Temple, leading netizens on a "virtual tour" of Hengshan Mountain and the Hanging Temple, experiencing the "pillar of heaven and earth" of Hengshan Mountain and the "marvelous craftsmanship" of the Hanging Temple. (Zhao Ting)
(Source: North Yue Information)
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