The 2023 Hengshan Mountain Cultural Tourism and Health Promotion Conference was successfully held in Beijing-Hengshan Mountain

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The 2023 Hengshan Mountain Cultural Tourism and Health Promotion Conference was successfully held in Beijing

Publish Time:

2023-04-26 11:12

Source:

Promotion Conference Site

悠游恒久北岳，相约厚道浑源。On April 23, 2023, the 2023 Hengshan Mountain Tourism and Health Promotion Conference was successfully held at the National Convention Center, Beijing Olympic Park.

Speech by Gao Ying, Secretary of the Hunyuan County Committee

Hengshan Mountain Scenic Area Management Center

Speech by Cao Qilong, Party Secretary and Director

This promotion conference achieved good results. It not only vigorously promoted the tourism Brand of "Eternal North Mount Hengshan•Honest Hunyuan," but also further polished the gold signboard of "The Whole Territory of Hengshan Mountain•The Panoramic View of Hunyuan." Hengshan Mountain Scenic Area has been committed to building a world-class tourist destination. At the promotion conference, Hengshan Mountain Scenic Area and Beijing's tourism enterprises reached a consensus on interconnection and common development, further promoting the linkage and cooperation of the tourism and health industry, and laying the foundation for the creation of the Hengshan Mountain 5A scenic area.

Hunyuan Plasticine

Hunyuan Astragalus

The promotion conference site that day was filled with a strong local atmosphere of Hunyuan, showcasing its unique regional culture. The Hengshan tourism promotional video played on the large screen in the center of the venue was spectacular and captivating. In the performance of the Astragalus Fairy story, the expressive dance moves and beautiful melody showcased the profound cultural heritage of Hunyuan as the hometown of Astragalus in China; in the product display area, authentic Astragalus, liquor, cold noodles, Laodao tea, paper-cuts, Xi Zun crafts, and the Hengshan Mountain panoramic scroll paintings, among other dazzling local specialties and cultural and creative products, deeply attracted everyone's attention, showcasing Hunyuan's long and glorious regional culture and local brands to the people of the capital and the news media, and releasing the vitality of Hunyuan in promoting the rapid development of tourism and cultural creativity.

Signing Ceremony

At this promotion conference, Hunyuan County carefully planned five classic tourist routes around the Hengshan Mountain Scenic Area for the citizens of the capital city, hoping that tourists can have a multi-layered and rich tourism experience. At the same time, the Hengshan Mountain Scenic Area released preferential policies for Beijing tourists and travel agencies. Four important projects were signed at the conference: a 5A application consulting service agreement between Peak Wisdom Industry and the Hengshan Mountain Scenic Area Management Center; a signing between Hengshan Mountain Cultural Tourism Development Company and Ctrip Group; a Metaverse project cooperation agreement between Hengshan Mountain Cultural Tourism Development Company and New Oriental Education & Technology Group; and a customer lead cooperation agreement between Yuezong Travel Agency Co., Ltd., a subsidiary of Hengshan Mountain Cultural Tourism Development Company, and Beijing Xun Cheng International Travel Agency Co., Ltd.

Hengshan Mountain Scenic Area Representatives Attending the Conference

In recent years, the Hengshan Mountain Scenic Area has made positive progress in creating a national 5A-level tourist scenic area by adhering to the standards of a 5A-level scenic area, and has planned and implemented infrastructure construction projects for the Hengshan Mountain Scenic Area, accelerated the compilation of landscape quality review materials, and continuously improved the service capabilities of the scenic area. "The road is long, but perseverance will lead to success; the task is great, but determination will lead to its completion." The creation of the Hengshan Mountain 5A scenic area is ongoing, and the Hengshan Mountain Scenic Area has always been committed to the high-quality development of Hengshan Mountain tourism and county tourism economy.

Tourism Promotion Officials Promoting Tourist Routes

The land of Mount Hengshan boasts a brilliant and profound history and beautiful mountains and rivers, with scenic views at every turn. This land, with its magnificent natural scenery and numerous cultural attractions, constitutes a magnificent tourism picture scroll of "The Whole Territory of Hengshan Mountain • The Panoramic View of Hunyuan." Hengshan Mountain Scenic Area welcomes people from all over the country to visit Hengshan Mountain and Hunyuan and experience the beauty of the scenery and the warmth of the people of Mount Hengshan.

Keywords:

Hengshan

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