The "Oriental Selection Sees the World" Hengshan Mountain livestream event has successfully concluded!-Hengshan Mountain

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The "Oriental Selection Sees the World" Hengshan Mountain livestream event has successfully concluded!

Publish Time:

2023-05-24 09:03

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To further promote Shanxi's historical and cultural heritage and unique tourism resources, Oriental Selection Technology Co., Ltd. was invited to launch a Shanxi live broadcast special. The "Cloud Tour" of Hengshan Mountain and the Hanging Temple on Douyin, launched on May 22, concluded successfully. Yu Minhong, founder of New Oriental, and Dong Yuhui, a broadcaster for Oriental Selection, took netizens from all over the country on a virtual journey, experiencing the majesty of Hengshan Mountain and the awe-inspiring Hanging Temple.

That morning, accompanied by Deng Jing, a tour guide at Hengshan Mountain Scenic Area, Yu Minhong and Dong Yuhui began their "Cloud Tour" live broadcast of Hengshan Mountain. Starting from "Guolao Xianji," one of the eighteen scenic spots of Hengshan Mountain, they passed through the Hengshan Mountain temple complex and finally reached the summit. Netizens in the live broadcast room virtually toured the magnificent strange peaks and rocks of Hengshan Mountain, experienced the artistic beauty of the ancient temple complex, and appreciated the profoundness of Taoist culture. During the live broadcast, topics such as the history of traditional Chinese Taoism, temple architecture, and mountain aesthetics emerged, making it exciting and engaging. Over 100,000 netizens participated in the brainstorming session, making the live broadcast extremely popular. After the trip to Hengshan Mountain, Yu Minhong summarized his feelings about climbing Hengshan Mountain as follows: "Reading ten thousand books and traveling ten thousand miles. Reading is the journey of thought, and travel is the sublimation of thought. Viewing great mountains and rivers makes life more grand and magnificent."

In recent years, Hunyuan has implemented the strategy of "leveraging ecological culture, building a characteristic leisure city, and taking the path of tourism and health," aiming to develop the Hengshan Mountain Scenic Area into a 5A-level tourist attraction integrating sightseeing, cultural experience, health and wellness resorts, and outdoor fitness.

Yu Minhong and Dong Yuhui both agreed that Hengshan Mountain, as one of the Five Great Mountains of China, is a famous Taoist tourist destination that is deeply loved by domestic and foreign tourists. With its beautiful mountains and rivers and rich history and culture, the land of North Mountain will surely attract more people to learn about Hengshan Mountain and visit Hunyuan.

That afternoon, Zhu Menglin, a national-level gold medal tour guide, shared tea and philosophical discussions with Yu Minhong and Dong Yuhui, talking about the Hanging Temple. The Hanging Temple is the number one scenic spot on Hengshan Mountain. Yu Minhong and Dong Yuhui experienced the "unique, skillful, and suspended" aspects of the Hanging Temple firsthand, admiring it from the outside in as a architectural marvel showcasing the wisdom of Eastern humanity. Netizens in the live broadcast room fully appreciated the shocking beauty and the perilous location, unique architecture, and ingenious structure of the Hanging Temple through the high-definition live stream.

After the trip to Hengshan Mountain and the Hanging Temple, Yu Minhong and Dong Yuhui visited Hunyuan Ancient City, visiting Hunyuan Zhou Confucian Temple and Yong'an Temple. Their final stop was the Hunyuan Zhou government office, where they started the live stream sales. Hunyuan Liangfen (a type of jelly noodle dish) was shipped from the Oriental Selection Shanxi shopping cart to various places across the country, selling out quickly. Many Shanxi specialties, recommended by Yu Minhong and Dong Yuhui as they ate and chatted, became bestsellers. The humorous and interesting live broadcast style and engaging explanations attracted numerous netizens, not only feasting their eyes and stomachs, but also creating a lasting cultural appeal, attracting people to visit Datong, Hunyuan, the beautiful Hengshan Mountain, and the Hanging Temple.

Oriental Selection, as an excellent e-commerce platform for the promotion and sales of agricultural products in China, has partnered with many provinces and cities and has held numerous outdoor live broadcast events. It has explored a model of outdoor live broadcasts that combine local agricultural products, intangible cultural heritage, and knowledge-based sales. This Hengshan Mountain special continued the breakthroughs and innovations of the "Oriental Selection Shanxi Trip" in terms of specialty products and tourism. It will not only improve the nationwide sales and Brand development of local Hunyuan specialties, but also drive the renewed popularity of North Mountain culture, bringing the beauty of Hengshan Mountain, the wonders of the Hanging Temple, and the charm of Hunyuan Ancient City to more people through the live broadcast room.