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AboutMount Heng, an outstanding representative of the splendid mountains and rivers of China, a symbol of national prosperity, a totem of national spirit, an important geographical indication of the country, and holds the status of a national mountain.More
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CultureHengshan has been a famous scenic spot and important birthplace of Taoism in northern China since ancient times. Carrying the symbols of Chinese civilization, it has nurtured profound regional culture and folk customs.More
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Tourist GuideUnderstand relevant information about the scenic area and enjoy a better travel experience.More
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Surrounding activitiesThe ancient city of Hunyuan at the foot of Mount Heng in Beiyue has a long history, rich cultural heritage, beautiful scenery, and a convergence of agriculture, commerce, and animal husbandry. It has nurtured a unique regional culture and is renowned for its fine wine and delicious food.More
From 3 million to nearly 10 million: Hengshan Mountain's creative comeback in 2024
Publish Time:
2025-03-13 09:23
Source:
In the era of the integration of culture and tourism, cultural and creative products have become an important window for scenic spots to showcase their unique characteristics and attract tourists.
In the era of integrated development of culture and tourism, cultural and creative products have become an important window for scenic areas to showcase their characteristics and attract tourists. Recently, Hengshan Mountain Scenic Area's 2024 cultural and creative achievements were revealed, showing not only a multifold increase in sales but also the creation of several phenomenal best-selling products. Hengshan Mountain Scenic Area, through innovation and ingenuity, has painted a new picture of the integration of culture and tourism.
In 2023, the cultural and creative business of Hengshan Mountain Scenic Area was still in its initial stage, but through the team's efforts, it achieved total sales of 3,335,069 yuan, laying a solid foundation for future development. In 2024, the cultural and creative team made an all-out effort, constantly innovating, and successfully launched more than 300 products in 20 series. These products cleverly integrate the history and culture of Hengshan Mountain with modern fashion elements, and are deeply welcomed by the market. Annual sales soared to 9,877,031 yuan, a year-on-year increase of 196.15%, achieving leapfrog growth. Among them, 24 independently developed products performed exceptionally well, with sales reaching 6.33 million yuan, accounting for 64.09% of total sales.
Among the wide variety of cultural and creative products, the scenic area's self-developed "Wukong quicksand refrigerator magnet" quickly became popular nationwide due to its exquisite design and practical functions, becoming an undisputed star product. This refrigerator magnet is highly sought after by consumers, ranking third in sales among similar products nationwide, with a total of 31,187 pieces sold and sales reaching 1,309,854 yuan, accounting for 20.66% of the total annual sales of independently developed cultural and creative products.
Taking advantage of the popularity of the "Wukong quicksand refrigerator magnet," the scenic area launched a series of peripheral products such as the "Panoramic Wukong quicksand refrigerator magnet," "Wukong display stand," and "Wukong sliding refrigerator magnet." These new products inherited the genes of the best-selling product and are equally popular, continuing to create a buying boom in the market and winning widespread recognition and praise from consumers. Cumulative sales reached 22,722 pieces, with sales reaching 1,424,342 yuan, accounting for 22.5% of the total annual sales of independently developed cultural and creative products.
The success of Hengshan Mountain Scenic Area's cultural and creative products is inseparable from the joint efforts of the team. Innovative thinking, keen market insight, and strict quality control have become their winning formula. It is reported that Hengshan Mountain Scenic Area will continue to cultivate the cultural and creative field, deeply excavate the cultural connotation of Hengshan Mountain, continuously draw creative inspiration, increase product research and development efforts, develop more high-quality and diversified cultural and creative products to meet the increasingly rich needs of consumers, inject continuous vitality into the sustainable prosperity of the scenic area's cultural and creative business, and write a more brilliant chapter. (Tie Tie)
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