The 8th Ctrip Global Partner Summit was held in Turkey, where Hengshan Mountain Cultural & Tourism Company was invited to attend. Meanwhile, the Hanging Temple was honored as a must-visit attraction on Ctrip's 2026 Reputation List.-Hengshan Mountain

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The 8th Ctrip Global Partner Summit was held in Turkey, where Hengshan Mountain Cultural & Tourism Company was invited to attend. Meanwhile, the Hanging Temple was honored as a must-visit attraction on Ctrip's 2026 Reputation List.

Publish Time:

2025-11-13 21:42

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From November 9 to 10, the 8th Ctrip Global Partner Summit was grandly held in Istanbul, Turkey. This year’s summit, themed "Connect the World, Explore China," brought together global tourism industry leaders to discuss emerging development trends and showcased innovative cultural and tourism achievements, as well as new avenues for international collaboration.

Relevant officials from the Hengshan Mountain Cultural and Tourism Company were invited to attend the conference, where they engaged in in-depth discussions with cutting-edge industry resources and systematically studied advanced practical experiences. During a key segment of the summit—the Forum on Attractions and Leisure Activities— Hengshan Mountain's Cliffside Temple Standing out among numerous attractions with its unique natural scenery and steadily growing popularity, it has earned a spot on Ctrip's "Must-Visit Attractions 2026" list, further cementing its reputation after being named to the "Top 100 Most Popular Asian Destinations 2025" last year.

This summit is of a particularly high caliber, with Dr. Serdar Çam, Deputy Minister of Culture and Tourism of Turkey; Zheng Hao, Incoming Vice Chairman and Secretary-General of the World Tourism Alliance; and Wei Xiaodong, Consul General of the People’s Republic of China in Istanbul, attending the opening ceremony of the main forum and delivering speeches. Meanwhile, Liang Jianzhang, Co-founder and Chairman of the Board of Ctrip Group, and Sun Jie, CEO of Ctrip, each delivered keynote addresses, offering profound insights into the direction of tourism industry transformation and innovative pathways ahead.

Liang Jianzhang, Co-founder and Chairman of the Board of Ctrip Group, delivers the keynote speech at the conference.

At the summit, Liang Jianzhang, co-founder of Ctrip Group, highlighted in his keynote speech that the tourism industry is currently undergoing a profound transformation across three key dimensions: efficiency enhancement, experience innovation, and social responsibility. He emphasized that breaking through homogeneous competition hinges on continuous innovation. Liang elaborated on Ctrip's corporate mission—“Boldly innovate, explore distant horizons, and contribute to human prosperity”—and shared several practical applications, including the "AI Trip Assistant," immersive dining experiences, and tiered standards for family-friendly hotels. Liang stated, "To move beyond cutthroat competition, innovation is the most critical factor. After all, the tourism industry is one that empowers human innovation and fosters prosperity."

It is reported that Ctrip's AI travel assistant, "Trip.Planner," integrates user data with real-time information to automatically generate personalized itineraries and enable one-click bookings. Meanwhile, the accompanying TripGenie platform has partnered with global supply chain collaborators, boosting service response speed by 40% and increasing marketing conversion rates by 25%. Looking ahead, Hengshan Mountain Cultural & Tourism will actively explore the deep integration of smart technologies with cultural and tourism services, aiming to optimize every step of the visitor experience—from itinerary planning to booking—while leveraging technology to enhance operational efficiency and address longstanding pain points in traditional service delivery.

Ctrip Group's Turkey Partner Conference Venue

Practical case studies from the Innovation Zone have provided fresh ideas for upgrading Hengshan Mountain's cultural and tourism products. Ctrip’s immersive restaurant uses 360-degree panoramic projections to seamlessly integrate regional culture into the dining experience, extending visitors' stay by 1.8 times. Meanwhile, the tiered system for family-friendly hotels, based on 32 evaluation criteria, has boosted the repurchase rate of A+ rated hotels by 63% compared to standard hotels. Additionally, the virtual tour guide service now covers 50 popular destinations worldwide, offering real-time explanations in eight languages.

The architectural marvel and profound cultural heritage of Hengshan Mountain's Hanging Monastery possess unique development potential. Moving forward, we will draw inspiration from Ctrip’s integrated "Culture + Technology" model, continuously enhancing initiatives such as digital exhibitions and interactive experiences. At the same time, we’ll optimize the scenic area’s service facilities, refining amenities like rest areas and guidance systems to boost visitors’ sense of engagement and fulfillment.

Attendees at the Ctrip Group Turkey Partner Conference

In terms of social responsibility and international cooperation, Ctrip's practical achievements are equally worthy of emulation. Its pioneering Ctrip Farmhouse project has boosted the per capita income of local villagers by threefold, while its low-carbon hotel certification system has helped partners reduce carbon emissions by an average of 15%. Additionally, the company’s smart visa assistant—designed to address pain points in inbound tourism—has slashed material preparation time by 70%, and its multilingual customer service team now offers online support in 42 languages.

Attendees at the Ctrip Group Turkey Partner Conference

Additionally, during the summit, the Yungang Grottoes and Ctrip signed a strategic cooperation agreement, while Mount Tai was successfully included in the "Top 100 Must-Visit Attractions in Asia 2026," highlighting the promising potential of collaboration between China's high-quality cultural and tourism resources and leading platforms. Hengshan Mountain’s cultural and tourism initiatives will draw on the successful experiences of its sister attractions, striving to promote green tourism and support rural revitalization, while actively exploring innovative, deep-level partnership models with top-tier platforms to transform cultural assets into sustainable development advantages.

Ctrip Group CEO Sun Jie revealed operational data showing that China's inbound tourism recovery rate reached 123% in 2025, significantly surpassing both the global and Asia-Pacific averages. Meanwhile, the proportion of non-Chinese-language services on the platform surged by 72%, while the 84% recovery rate for international flights drove inbound air ticket bookings to double year-on-year. This trend aligns with the strong momentum of inbound tourism at Hengshan Mountain—this summer and during the National Day holiday, the scenic area witnessed a substantial increase in foreign tourist bookings for air tickets, largely boosted by the visa-free policy.

These data fully demonstrate the strong recovery momentum and immense potential of China's inbound tourism market, while also pointing the way for Hengshan Mountain Cultural & Tourism to expand into international markets. Hengshan Mountain Cultural & Tourism Company will actively collaborate with global marketing channels, optimize its multilingual service system, and enhance the visibility and appeal of the Hengshan Mountain scenic area in the international arena—striving to make an even greater contribution to the thriving development of China's inbound tourism sector.

Dr. Serdar Çam, Deputy Minister of Culture and Tourism of Turkey

Ctrip's Reputation List is not only an industry benchmark but also a must-have guide for travelers. Based on the platform's massive real-user data, year-round sales popularity, and multi-dimensional reputation assessments, it objectively reflects the appeal of tourist attractions—and is widely regarded as both the industry standard and an authoritative guide for travelers.

Data shows that the Hanging Temple consistently ranks among the top Shanxi attractions in terms of "Wish List" collections on the Ctrip platform, with over 20,000 travelogues produced annually. Content such as "Hanging Temple Photo-Taking Guides" and "Tips to Avoid Pitfalls at the Hanging Temple" has collectively garnered more than 1 billion impressions across social media platforms. This soaring popularity has helped the Hanging Temple stand out from countless other attractions. Behind its immense appeal lies visitors' recognition of the temple as a quintessential landmark for exploring Shanxi's ancient architectural and cultural heritage.

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